Client Blog

2018 Milk Price Report – How Much Are Canadians Paying For Milk?

Field Agent Canada conducted a cross-country price survey on fluid milk prices at 171 retailers in 18 markets from coast-to-coast between June 12th to 18th, 2018. The survey compared prices recorded in the past week with prices collected at the same outlets back in October 2014 to highlight any shifts that have taken place over that period. While we did
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STUDY: Canadians Find In-Store Displays “BORING”

By all accounts, Canadian CPG Suppliers are spending tens of millions of dollars each year creating temporary promotional displays to support new innovation, consumer promotions and feature pricing activity. Almost any store that you enter today is a sea of cardboard with floorstands, pallets, 4-ways and endcaps sporting custom designed displays that are meant to entice shoppers to add products
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Spotted by Field Agent @ Sobeys

We have seen a lot of activity in the coffee category over the past seven years of this newsletter and it’s fitting our last “Spotted By” feature is in this category. The long standing Monopoly promotion at McDonalds has been a customer favourite and this years promotion launched in early October at restaurants across Canada. McDonalds is also activating the
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Field Agent E-Newsletter Signs Off. Thanks for the memories!

For almost eight years, we have been publishing our weekly e-newsletter and we have loved keeping you informed on what is happening in the Retail / CPG / Foodservice space in Canada. Over that time, we have published almost 400 editions and we have covered a lot of stories ranging from the launch of No Frills outside of Ontario in
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FREE DOWNLOAD: Field Agent’s Special Report – “The Model Shopper”

The Digital Age is drastically reshaping the style and beauty landscape. From online shopping to beauty subscription boxes, many shoppers today go online for their clothes, footwear, and beauty supplies. Based on surveys with more than 5,000 US shoppers, Field Agent’s free, 2017 style and beauty report—”The Model Shopper”—examines some of the most pressing questions facing today’s attire/beauty brands and
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Spotted by Field Agent @ Calgary Co-op

Halloween is coming up right around the corner and the field of Halloween specific limited edition products by CPG manufacturers is larger than ever based on what we are seeing in stores so far. We really liked this Cheetos “Bag of Bones” product that contains skeleton-shaped White Cheddar puffs that can be combined to create a whole head-to-toes skeleton. This
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Spotted by Field Agent @ Sobeys West

Since Labour Day it has been a full on invasion of Pumpkin Spice flavoured products with even in-store bakeries setting up displays of Pumpkin Pies (the original pumpkin spice product). One display that stood out for our Agents was the Mini-Wheats half pallets at Sobeys that carried “Limited Editon” Pumpkin Spice flavoured Mini-Wheats. The perfect combo with a Starbucks PSL
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Unboxed: 7 Alluring Insights into Style & Beauty Subscription Services

Style and beauty subscription services like Stitch Fix and Ipsy may be sold online and delivered by mail, but traditional brick-and-mortar retailers have a growing stake in the business model. In the US market, several retailers, including Sephora, Target, and Walmart, market their own beauty boxes, while Trunk Club—a prominent, online-based personal styling service—is owned and operated by department store
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Holiday 2017 – Toy Shopping Insights and “Toys R Us” Creditor Protection Impacts

With this week’s announcement that “Toys R Us” is seeking creditor protection in both the US and Canada, we wanted to understand what impacts, if any, this new development would have on how Canadian parents plan to shop for Holiday Toys this Christmas season. On Sept 19th and 20th, we surveyed 293 Canadian parents with children under the age of
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