Client Blog

Market Visit Report – Costco Business Centre

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While getting a Costco membership today is as easy as presenting yourself at a warehouse and paying your membership fee – there was a time when getting a Costco membership was sort of like a “golden ticket” that only a select few could access, namely union members, non-profits and business owners. In what is seen as an effort to reconnect
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Spotted by Field Agent @ Sobeys

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The Peanut Butter category has a new player. While Kraft has long been the market leader with big market share in Canada – smaller players are active in the category and the latest entrant is the Jif brand, which is now popping up on shelf and secondary displays across Canada.This brand is owned by Smuckers and is part of their
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What Happens if Aldi & Lidl Come To Canada?

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If you have not heard of Aldi and Lidl, you may be surprised to learn that these German “hard-discounters” are among the Top 10 largest retailers in the world. They are a disruptive format, squeezing out costs and passing along low prices to shoppers through their small format supermarkets, right around the world. Aldi is already operating in the United
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Virtual Store Tour – Costco Business Centre – Scarborough, ON

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While getting a Costco membership today is as easy as presenting yourself at a warehouse and paying your membership fee – there was a time when getting a Costco membership was sort of like a “golden ticket” that only a select few could access, namely union members, non-profits and business owners. In what is seen as an effort to reconnect
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Spotted By Field Agent @ Sobeys

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Last year there was a flurry of activity as the two major dairy processors, Agropur and Saputo purchased Ling standing independent processors in Canada. This consolidation creates a duopoly in many markets which will hopefully foster competition in the dairy aisle as both companies push to gain market share at each other’s expense. Beyond manufacturing and processing efficiencies and better
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Spotted by Field Agent @ 7-Eleven U.S.

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Recently, a group of academics pulled together a “Canadian English” dictionary of terms that were specifically Canadian or even used locally in a specific area of Canada. According to CBC News, The  Dictionary of Canadianisms on Historical Principles is the culmination of a decade of work by academics. It’s an updated version of a document that was published in 1967, for Canada’s
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Spotted by Field Agent @ Sobeys

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We have seen a couple of fun examples of brands creating on-shelf “shop-in-shops” in supermarkets recently, including the Tim Hortons execution in the coffee aisle at Sobeys. The latest execution that we have found is also at Sobeys and is developed by Kellogg’s. The “Snack Bar” groups all of Kellogg’s bars into one four foot section which is framed in
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Game Day Brand Wars 2017

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During this evening’s Super Bowl broadcast, Field Agent Canada surveyed 798 households during their Super Bowl viewing party in our third annual Game Day Brand Wars survey. This year we explored three aspects of the Super Bowl viewing experience: Did Canadian audience watch the big game on the Canadian feed (CTV) or US feed (FOX)? What were Canadians eating and
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Spotted By Field Agent @ Coleman’s

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Stores across Canada were ready for the onslaught of shoppers looking to feed hungry Super Bowl viewers during last night’s matchup between the Patriots and Falcons. We asked our Field Agents to send in photos of great Super Bowl themed displays from across the country last week and we saw som great displays! Official sponsors like Pepsi and Lay’s were
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Spotted By Field Agent @ Real Atlantic Superstore

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This past Saturday marked the Chinese New Year – one of the most important holidays (and eating events) in Chinese culture. This year is the Year of the Rooster and one of the most recognizable roosters in the grocery store, the Kellogg’s Corn Flakes mascot is celebrating with specially designed cereal boxes. This is a great example of how “mainstream”
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