Client Blog

Spotted by Field Agent @ Shoppers Drug Mart

There is nothing worse than a retail line up. Standing in line to give up your money is bad for business. While the king of the line-up may be Costco, a close contender would be high volume Shoppers Drug Mart stores with line ups worsened by short staffing, lottery ticket sales and high customer counts being routed through only a
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Spotted by Field Agent @ Safeway

Back in 2005, Coca-Cola launched Coke Zero in Canada to widespread success as it targeted the male market with the more masculine black packaging (vs. Diet Coke, primarily targeted at Females) and a taste closer to regular Coca-Cola without the calories or sugar. This summer, Coca-Cola is transitioning the Coke Zero brand to Coca-Cola Zero Sugar in order to reinforce
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Grocers Should Get Moving on Meal Kits – Shoppers Want Them!

For many consumers today, convenience is a top priority. And that’s where meal kits step in. While not a huge movement in Canada (yet) this young yet thriving industry delivers all the ingredients to make easy and healthy meals, without a trip to the grocery store. To better digest the growing prevalence of meal kits, Field Agent in the US
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Spotted by Field Agent @ Real Atlantic Superstore

While it was a bit of a unknown tradition, many Loblaw Market banner stores had a bell near the customer service desk that you could ring if you were happy with customer service during your visit – an audible cue to store staff that they were doing a great job! It reminds us a little bit of the bell behind
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Market Visit Report – Lowe’s Conversion – Edmonton, AB

In 2016, Lowe’s accelerated its expansion into Canada with its acquisition of RONA in a blockbuster $3.2 billion deal that catapulted the #2 player in the US from a regional player in Canada’s home improvement market to a major player from coast-to-coast with several different formats and banners in their portfolio and over 500 stores. The combined businesses have about
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Virtual Store Tour – LDExpress – Calgary, AB

London Drugs may be a small regional retailer with less than 100 stores, but the BC-based chain is quite and innovator. In many respects they are a bit like Canadian Tire. Both retailers sell the products in their name (Drugs and Tires, respectively) but they also sell so much more. London Drugs was at the forefront of the Buy Online,
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Spotted by Field Agent @ Hallmark

It seems like a retailer has actually outdone Costco with the “seasonal creep” for Christmas with this pre-launch display being set up at Hallmark on July 9th in advance of a July 15th “Ornament Premiere”. “Christmas in July” used to be a unique sales event / marketing tool but more so each year, Christmas is starting earlier and earlier. Only 168 days
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Spotted by Field Agent @ Tim Hortons

Tim Hortons is undoubtedly a brand that is part of the Canadian identity. So what could be a more Canadian contest than roll-up-the-rim?The answer is the limited time Canada 150 Special Edition Roll Up The Rim contest that was running over the long weekend!With its #RollUp150 hashtag and prizes including “ultimate Canadian vacations” we expect there was lots of flag
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Fast or Fresh? Customers Surveyed about McDonald’s New Strategy

You can’t always have your cheeseburger and eat it, too. Especially in fast food – either you’ll have to wait for fresh food or sacrifice freshness for fast service. So when McDonald’s announced it would start serving “fresh, never-frozen” beef in its signature Quarter Pounder burger, some pointed out wait times would likely increase by one minute. McDonald’s Quarter Pounder
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Spotted By Field Agent @ Staples

Most kids across Canada are just finished school or may have classes until the end of this week but Staples is not letting that stand in the way of kicking off its back to school campaign.These colourful displays are the first thing that greet you as you enter the store and also contain School Supply checklists so parents can get
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