Client Blog

Spotted By Field Agent At Save-On Foods

  •   Kraft has introduced a new product that is a spin off of its traditional peanut butter product.  The company recently introduced Kraft peanut butter with chocolate to complement its existing line of peanut butter products.  This product was on display directly beside the bakery section in a local Save-On Foods. Kraft originally started innovating its peanut butter products by
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    How Canadian Tire’s New Loyalty Program Will Save Customers Money

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    Canadian Tire is expanding its reward program in October to offer a digital option for customers to collect Canadian Tire money on a card or smartphone. But, this will not replace paper Canadian Tire money, which has been around since 1958 defining Canada’s oldest loyalty program.   Approximately $1-billion in Canadian Tire money has been in circulation since the first launch.
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    Spotted By Field Agent At Walmart

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    While he has not really been present in Walmart advertising for awhile, the Walmart smiley face is probably one of the first things many Canadians would associate with Walmart. In celebration of its 20 year anniversary in Canada, Walmart has launched a Smiley Face Cookie and in true Walmart fashion they are priced to sell at just $2.00 a box.
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    How In-N-Out Burger Sizzled Its Way To The Top

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    Harry Snyder and his wife Esther Snyder established In-N-Out Burger in Baldwin Park, California in 1948. The chain currently operates out of Irvine California in five states including California, Arizona, Nevada, Utah and Texas. Lynsi Snyder, the only grandchild of the Snyders currently runs the company, which employs approximately 18,000 staff in 290 locations. The company has developed a cult-like
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    Spotted By Field Agent At Kent Building Supplies

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    Staffing retail stores is a tough job and there is constantly a demand for new employees as staff leave to find greener pastures (or are let go because they do not make the cut). This is even more difficult in tough job markets like those in Alberta & Saskatchewan and is likely to get worse given the new restrictions on
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    Pumpkin Arrives This Fall

  • Nielsen reported that U.S. pumpkin-flavoured sales jumped 14% to about US$308 million in 2013. According to the U.S. Department of Agriculture, pumpkin prices were up 11% last year. Starbucks began selling the pumpkin spice latte in 2003 and to date has sold 200 million lattes while in recent years the drink has become more and more popular. As a result,
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    Spotted By Field Agent At Walmart

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      School has already started for some students and is about to start for more students in the upcoming week.  This Walmart store has placed a long line of school supply bins in the action alley directly in front of one of the two store entrances and close to the checkouts. The bins are displayed on both sides and students
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    Burger King And Tim Hortons Create A Win-Win

  • The announcement last week of a $12.5 billion friendly takeover of Tim Hortons by international burger chain Burger King left many surprised as this latest mega-merger hit the business wires. The deal was unanimously approved by the boards of both companies, but is still subject to shareholder approvals. It is expected to close in 2015 and regulators in both countries
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    Retail Lessons To Be Gleaned From Apple & Microsoft

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    Steve Jobs came up with a brilliant idea to create Apple stores that showcase Apple products in an interactive environment. As customers enter the store, they are able to walk up to different counters and test out iPads, iPods, iPhones, and many other different Apple products. A recent article by Forbes magazine this year places Apple Inc. as the top
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    Spotted By Field Agent At No Frills

  • Born from humble beginnings in rural New Brunswick, McCain Foods has grown into an international powerhouse in french fries as well as other frozen foods. In the 57 years since it started operations, the McCain logo has been a fixture in freezers of Canadians and people around the world. Its stylized “McCain” enclosed in a black box with a yellow
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