Client Blog

Canadian Food Services Year In Review

  • Field Agent Canada keeps close tabs on developments in the Canadian food services industry. We have reviewed the latest annual reports for the major publicly-held food service operators in Canada and the Canadian Food Services Year In Review provides the key highlights that give you all the info you need to know about each food operator in an easily digestible
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    Spotted By Field Agent At Superstore

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      Superstore is featuring this appealing Halloween signage in its Halloween aisle.  The large signs sit directly over top of the Halloween candy and costumes.  The signs are quite large and visually appealing with Halloween pumpkins and cats. The wide aisle is merchandised effectively with clean displays and many different Halloween products including treats, costumes and decorations. An end features
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    Are Flyers Going To Be Left On The Doorstep As Digital Takes Over?

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    While our industry has been using flyers for decades, the traditional bag of newsprint on the doorstep has plenty of detractors. From consumers who don’t want “junk mail” to retailers and suppliers that are starting to see paper flyers as an expensive tactical tool with a diminishing rate of return –the paper flyer may be on its last leg. Increasingly
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    Spotted By Field Agent At Walmart

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    Halloween is in full effect at retailers across Canada (already) and we spotted Quaker’s Halloween themed mini Chocolate Chip granola bars. Maybe next Halloween we will see goblin themed Ham & Cheese sandwiches in-stores (yes, we know you are thinking about it Maple Leaf)? It just seems that kids will not be too excited at the doorstep on October 31st
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    Spotted By Field Agent At Circle K

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    If you have been reading our newsletter you know that we are not huge supporters of “seasonal creep” which sees Easter displays in February and Back to School displays in June. Our Field Agent spotted this great display by Cadbury at a Circle K c-store but it just seemed like it was a few months early. Doesn’t mid-August seem like
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    Spotted By Field Agent At Sobeys & Dominion

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    Early this week our Agent visited two stores in St. John’s, NL and found the highly anticipated McCafe retail products in prominent displays in both Sobeys (lobby display) and Dominion (back end aisle). This is the latest round in an extremely complex and competitive coffee category that everyone seems to be trying to get a piece of the pie. We
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    Spotted By Field Agent At Sobeys

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    Seasonal merchandising has become big business in the past few years and one of the biggest players in this merchandising is Mondelez which has brought its confectionary expertise (think Cadbury Scream Eggs) to the cookie category. These two Halloween themed Chips Ahoy! and Oreo packages were found on shelf at Sobeys in Atlantic Canada. Interestingly, these seasonal items have found
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    Where Is The Cheapest And Most Expensive Milk In Canada?

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    Field Agent Canada conducted a cross-country price survey on fluid milk prices at 175 retailers in 17 markets from coast-to-coast between September 30 and October 2 and the survey uncovered some huge differences in the price Canadians are paying for this basic grocery item. “We were shocked to see a 100% difference in the average price per litre of 2%
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    Spotted By Field Agent At Walmart

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    Our Agents spotted this great deal on Honey Nut Cheerios at Walmart this week but we were really intrigued to see both the pallet trays and the actual Cheerios box itself showing specific graphics supporting the 20th Anniversary of Walmart Canada! A few weeks ago we “spotted” Great Value Smiley Face cookies celebrating Walmart’s anniversary but this is a great
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    Price Scanner Errors And The Scanning Code Of “Theory”

  • On a recent shopping trip we had a couple of items that were in flyer for a major retailer scan incorrectly at the cash register. This is likely one of the most annoying issues for shoppers in today’s retail environment where prices change often and stores are often understaffed and run systems that get out of sync, meaning the price
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