Client Blog

Spotted by Field Agent @ Sobeys

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We have seen a couple of fun examples of brands creating on-shelf “shop-in-shops” in supermarkets recently, including the Tim Hortons execution in the coffee aisle at Sobeys. The latest execution that we have found is also at Sobeys and is developed by Kellogg’s. The “Snack Bar” groups all of Kellogg’s bars into one four foot section which is framed in
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Game Day Brand Wars 2017

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During this evening’s Super Bowl broadcast, Field Agent Canada surveyed 798 households during their Super Bowl viewing party in our third annual Game Day Brand Wars survey. This year we explored three aspects of the Super Bowl viewing experience: Did Canadian audience watch the big game on the Canadian feed (CTV) or US feed (FOX)? What were Canadians eating and
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Spotted By Field Agent @ Coleman’s

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Stores across Canada were ready for the onslaught of shoppers looking to feed hungry Super Bowl viewers during last night’s matchup between the Patriots and Falcons. We asked our Field Agents to send in photos of great Super Bowl themed displays from across the country last week and we saw som great displays! Official sponsors like Pepsi and Lay’s were
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Spotted By Field Agent @ Real Atlantic Superstore

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This past Saturday marked the Chinese New Year – one of the most important holidays (and eating events) in Chinese culture. This year is the Year of the Rooster and one of the most recognizable roosters in the grocery store, the Kellogg’s Corn Flakes mascot is celebrating with specially designed cereal boxes. This is a great example of how “mainstream”
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MVP Brands: What Canadian Football Fans Eat, Drink SUPER BOWL Sunday

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Super Bowl Sunday is a great day for headlines. Not so much for waistlines. On February 5, when the Atlanta Falcons clash with the New England Patriots in Super Bowl LI, Canadians will gather to watch the big game (and maybe even some US commercials – fingers crossed). This naturally begs the question: What food and beverage brands—salty snacks, soda
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Spotted By Field Agent @ Dominion (NL)

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It seems like 12-packs of pop are the lego blocks of the display building champions in Canada and the US and we have all seen interesting themed displays leveraging the colors of various pop brands to create visual displays depicting Santa coming down the chimney to footballs as we get ready for Superbowl. For the first time since 1972, St.
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Spotted By Field Agent @ Real Atlantic Superstore

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January is a tough month for retail. Tired shoppers with looming large credit card bills, high levels of returns and bad weather stack up for a major case of the blahs. Real Atlantic Superstore addressed these blahs head-on recently with a flyer and in-store campaign with the theme: “So Long Holidays – Hello New Deals – Low Prices Just When
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Field Agent MUST READ – Deloitte Powers of Global Retailing

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In our industry there are plenty of reports published through the year that are interesting and engaging but our favorite report that we ensure we read from cover to cover each year is the Deloitte Powers of Global Retailing. Launched each January, this report gives a great overview of issues impacting the retail industry and also insights on the Top
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Market Visit Report: Walmart Erin Mills Town Centre

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Coming up on the second anniversary of the shuttering of Target Canada’s stores, many of the big boxes have been scooped up by other retailers such as Lowe’s and Walmart, who have cherry-picked the best of the best locations to drive their own growth where Target failed to do so. One of the latest stores to come on-line is the
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Spotted by Field Agent @ Sobeys

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Over the past few years we have seen some of Canada’s most popular brands celebrate significant birthdays and use the milestone to implement marketing campaigns and special products to celebrate. The latest is Dare Foods who will celebrate 125 years in 2017 and have launched this “Ultimate Birthday Cake Creme” cookies to mark the occasion. According to Dare’s website, this
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