Client Blog

Spotted By Field Agent At Superstore

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Old El Paso taco kits have been a staple on grocery store shelves and dinner tables for a long time.  But now, the company has introduced an extension of its existing taco meat and fajita kits. Our field agents spotted these new taco kits at Superstore in Calgary, Alberta.  The kits include Steak Carne, Baja Fish and Chicken Tinga.  Each
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Market Visit Report: Whole Foods Ottawa

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Whole Foods recently opened up its tenth Canadian store in Ottawa.  This 41,000 square foot market includes two cafes upstairs and down, a big prepared foods department, a large open kitchen, produce, grocery items and body care products. Whole Foods Ottawa carries many foods from Ontario and West Quebec producers.  The company sells products with no artificial preservatives, colours or
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Spotted By Field Agent At Superstore

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Many different products arrive at grocery stores at Christmas time that cannot be found in the grocery stores at other times of the year.  Kraft recently came out with this product that is designed for Christmas. The traditional teddy bear shaped jar contains a jar of peanut butter along with a holiday cookie cutter, a recipe for peanut butter and
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Spotted By Field Agent At Superstore

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Shreddies have been a popular cereal that have been around for a long time.  But, now Post cereals has created an innovative new product for breakfast and snack eaters. ‘Shreddies morning break’ is designed in a snack-type box that features an appealing packaging design that displays the different food items in this product packaged separately, but visible for consumers to see.
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Canadian Tire’s Jumpstart Charity Provides A Compelling Service

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We are now into the month of December, which is one of the biggest gift-giving months of the year. As people scurry about their busy daily lives, gathering presents over the next few weeks for loved ones, we are reminded of something very important. The December holiday season is about giving and Canadian Tire is an example of one company
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Spotted By Field Agent At Superstore In Ontario

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These cookies developed by President’s Choice sit on an end pallet beside the front checkouts.  They resemble Oreo cookies but have a unique peppermint flavour on the inside. They are being marketed by Superstore just in time for the holiday season.  Loblaw has created other holiday products such as candy cane ice cream, egg nog and gingerbread kits.  Holiday entertaining will
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25 Days To Christmas: Sizzling Advent Calendars Count Down The Holiday Season

  • For many years, families have purchased Christmas advent calendars to countdown the days in December to Christmas Day. Historically, kids opened these calendars to find a little Christmas picture or simple chocolate behind each date numbered box. But, in recent years suppliers have created many different kinds of advent calendars. In recent years, Lego, Playmobil and Schleich have cornered the
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    Spotted By Field Agent At Save-On Foods

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    Cadbury’s Dairy Milk Bars have been staples in many Canadian Households.  The popular plain milk bar along with the fruit & nut bar have historically been heavy sellers. But, recently the chocolate maker has started to introduce different types of bars to expand its product line.  These Marvelous Creations, as they are titled, come in different flavours including Jelly Popping
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    Spotted By Field Agent At Superstore In Ontario

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    This week we spotted a brilliant idea for the single serve coffee market at a couple of RCSS stores in Ontario. This “Java Junction” display is found near the Bulk or Bakery sections and contains 25 different varieties of coffee in individually wrapped K-Cups. Shoppers can “pick and mix” the pods so they can increase their variety on-hand and try
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    How Mobile Is Performing And Holiday Shopping Insights: Study

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    Most people are walking around with mobile devices and using them in many different ways in the retail environment. A Canadian shopper study by Brandspark at Mobile Personas revealed that there are approximately 13.5 million Canadians walking around with mobile devices in tow. Of these, approximately one third are mobile moms aged 25-54, one third are millennial aged 18-29 and
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