Client Blog

Spotted By Field Agent At Dominion


Happy Movember! It’s that time of year when hundreds of thousands of men across Canada will start sprouting great (and not so great) “Mos” in support of men’s health issues. Campbell’s CHUNKY line up has an absolutely brilliant execution in-store in support of Movember. These display pallets with “manly” men posing with their “Mo” while chowing down on CHUNKY is
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Market Visit Report: Ulta Beauty


While Ulta may not be a retailer with whom Canadians are very familiar, we have heard some great things about their approach to the beauty business and wanted to take a peek at one of their US stores. Recently, the company announced its five-year strategic plan that includes opening 100 stores annually. With this sort of aggressive growth plan we
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Spotted By Field Agent At Dominion


The CPG shopper marketers have been very busy with lots of great Halloween focused signage, displays and limited edition products this year! We really liked this promotion on-shelf at Dominion in Newfoundland for Pepsi. The theme is “Throw a Wicked Party” and shoppers can take a free “bottle costume” which turns Pepsi into “Witches Brew”. The back of the label
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Canadian Food Services Year In Review

  • Field Agent Canada keeps close tabs on developments in the Canadian food services industry. We have reviewed the latest annual reports for the major publicly-held food service operators in Canada and the Canadian Food Services Year In Review provides the key highlights that give you all the info you need to know about each food operator in an easily digestible
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    Spotted By Field Agent At Superstore


      Superstore is featuring this appealing Halloween signage in its Halloween aisle.  The large signs sit directly over top of the Halloween candy and costumes.  The signs are quite large and visually appealing with Halloween pumpkins and cats. The wide aisle is merchandised effectively with clean displays and many different Halloween products including treats, costumes and decorations. An end features
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    Are Flyers Going To Be Left On The Doorstep As Digital Takes Over?


    While our industry has been using flyers for decades, the traditional bag of newsprint on the doorstep has plenty of detractors. From consumers who don’t want “junk mail” to retailers and suppliers that are starting to see paper flyers as an expensive tactical tool with a diminishing rate of return –the paper flyer may be on its last leg. Increasingly
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    Spotted By Field Agent At Walmart


    Halloween is in full effect at retailers across Canada (already) and we spotted Quaker’s Halloween themed mini Chocolate Chip granola bars. Maybe next Halloween we will see goblin themed Ham & Cheese sandwiches in-stores (yes, we know you are thinking about it Maple Leaf)? It just seems that kids will not be too excited at the doorstep on October 31st
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    Spotted By Field Agent At Circle K


    If you have been reading our newsletter you know that we are not huge supporters of “seasonal creep” which sees Easter displays in February and Back to School displays in June. Our Field Agent spotted this great display by Cadbury at a Circle K c-store but it just seemed like it was a few months early. Doesn’t mid-August seem like
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    Spotted By Field Agent At Sobeys & Dominion


    Early this week our Agent visited two stores in St. John’s, NL and found the highly anticipated McCafe retail products in prominent displays in both Sobeys (lobby display) and Dominion (back end aisle). This is the latest round in an extremely complex and competitive coffee category that everyone seems to be trying to get a piece of the pie. We
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    Spotted By Field Agent At Sobeys


    Seasonal merchandising has become big business in the past few years and one of the biggest players in this merchandising is Mondelez which has brought its confectionary expertise (think Cadbury Scream Eggs) to the cookie category. These two Halloween themed Chips Ahoy! and Oreo packages were found on shelf at Sobeys in Atlantic Canada. Interestingly, these seasonal items have found
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