Grocers Should Get Moving on Meal Kits – Shoppers Want Them!

For many consumers today, convenience is a top priority. And that’s where meal kits step in.

While not a huge movement in Canada (yet) this young yet thriving industry delivers all the ingredients to make easy and healthy meals, without a trip to the grocery store.

To better digest the growing prevalence of meal kits, Field Agent in the US went right to the source: the consumers themselves!

Among the key findings was that 78% of consumers want these meal kits to be offered by their regular supermarket.

Now that’s an opportunity!

Read more here.

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