Spotted by Field Agent @ Sobeys

We have seen a lot of activity in the coffee category over the past seven years of this newsletter and it’s fitting our last “Spotted By” feature is in this category.

The long standing Monopoly promotion at McDonalds has been a customer favourite and this years promotion launched in early October at restaurants across Canada.

McDonalds is also activating the promotion at retail with its retail coffee line up under the McCafe brand and we spotted this great display at Sobeys combining the McCafe line up with specialty Monopoly packages and signage.

If customers buy 2 McCafe products the get 2 Free Cartons of eggs. It’s just missing the English muffins!

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