Field Agent Canada is The Crowdsourced Retail Audit Platform for Canadian CPG Brands

Our local agents check shelves, displays, and prices in stores across Canada and send back photo-verified results. You get retail market intelligence from over 350,000 agents covering over 95% of Canada's population, without a field sales force.

Plan Your Audit

A woman holding a laptop that shows the Field Agent dashboard, with a shopper using the Field Agent app beside it
Photo-verified in store
Over 350,000+ agents across Canada

Retail Audits and Shopper Research for CPG Brands in Canada

For CPG brands that need on-demand retail audits and shopper research without a field sales force, we help you do three things: monitor in-store execution, understand your shoppers, and measure a product launch.

Monitor In-Store Execution Across Canada

Check shelves, displays, and prices in 5-500 stores, starting from $16 per store.

Compare all in-store audit services

Understand Your Shoppers

Hear from real Canadian shoppers in the store, online, or at home in real time.

Compare shopper insight services

Measure a Product Launch

Get eyes on your new product in your stores within two weeks of first delivery, and add Buy & Try and Ratings & Reviews to hear what real shoppers think.

Compare product launch services

Also for QSR and multi-location operators: Mystery Shopping | Retail Pipelines

Monitor In-Store Execution Without a Field Sales Force

A field team covers stores on a call cycle that can run weeks. Our agents check hundreds of stores at once, typically collecting 80% of requested stores within 72 hours.

Check Your Stores

Nationwide Store Coverage

Agents covering over 95% of Canada's population, wherever there's cell service.

Photo-Verified Evidence

Every visit returns GPS-tagged, time-stamped photos you can check yourself.

A Field Sales Force Alternative

Pay per store visit instead of a team's salaries and travel.

How It Works

You tell us what you need to know, local agents visit the stores, and you get checked, crowdsourced retail intelligence in your dashboard.

  1. 1

    Client Objective

    "Is our new endcap up in grocery stores across Ontario?"

  2. 2

    Assignment Setup

    We build the photo checklist and questions, and pick the stores, from one banner to a national list.

  3. 3

    Field Agent Activity

    Local agents reserve the job in the Field Agent app.

  4. 4

    Evidence Captured

    Agents capture shelf photos, prices, video and answers in the aisle.

  5. 5

    QA and Validation

    Every submission is checked for location, time and photo quality before you see it.

  6. 6

    Reporting and Action

    Filter results by store, region or answer, view them on a map and download the results.

Pallet displays of dishwasher products with shelf price tags in a Costco store in Calgary
Costco, Calgary, ABOct 26, 2025QC passed

How We Verify Crowdsourced Retail Data

Every result is tied to a real store visit: we check where and when each photo was taken, and review it before it reaches you.

GPS Verification

The app records where each photo is taken, so you know it came from the store on your list.

Time-Date Stamps

Every photo and answer carries the date and time it was captured, so you see the shelf as it was that day.

Quality Control

Our team reviews submissions for clear photos and complete answers before they go to your dashboard.

Coast to Coast Coverage

Field Agent Canada has agents in stores from coast to coast, so your retail field intelligence comes from real visits, not estimates.

350,000+
Agents across Canada
95%+
Population coverage
2,500+
Clients served in Canada

Trusted by Brands Including P&G, Kraft Heinz and Kellogg's

Brands that use Field Agent Canada include P&G, Kraft Heinz, Kellogg's, SC Johnson, Purina, Tim Hortons and 7-Eleven.

Hear From Our Clients

Transcript of the video testimonial

Good methodology in gives you great data on the back end. We think our technology is state-of-the-art, it's best in the business, and we have great folks on the front end that understand the business, which delivers a great product. And that's really what we're trying to tell our clients.

I had a need for understanding some price points, and the milk business pricing is very sensitive and very local and regional. The standard reports on pricing just weren't really that helpful. What FieldAgent provided not only was the timeliness of the data, but it was very comprehensive. We got pictures back of store sets. The pictures provided additional insights and things we learned that we didn't even know.

I actually had a situation where I needed to get information very fast. I think it was actually within 3 days.

It truly is remarkable how the crowd works and how the system works and how quickly you can gather that information that's so valuable to our clients.

It's always put into charts and graphs in a way that it takes 2 slides to talk through the results instead of thousands of lines within Excel.

That's a really important part of our, our business. Not only do we collect information, we create great value in the information that's collected.

The great thing about it too is, you know, they didn't upcharge me. The product was at a good value and it was fast and they really went above and beyond, so it was extremely helpful.

It's of value to the retailer, something that they don't themselves have, and when you do that, they immediately sit up straighter in their chair and you know you've got their attention. That's ultimately what it provided me was value and credibility.

I would absolutely recommend Field Agent. It has been a great resource for me. It sets me up for success with my buyers and internally with my organization because I can provide results quickly and just really clearly show them what's going on.

We're researchers, practitioners, we understand what we're trying to do, and we really do deliver great product to our clients.

Frequently Asked Questions

Straight answers to the questions brands ask us most.

Still Have a Question?

Our team can walk you through the right option for your brand.

Ask Our Team

What Is Field Agent Canada?

Field Agent Canada is a Calgary-based retail audit and shopper research company serving CPG brands, retailers and restaurants. We use the Field Agent app, first built by Field Agent Inc. in 2010, to send local agents into Canadian stores.

How can a CPG brand monitor in-store execution without a field sales force?

To do this successfully, send local agents instead of a field team. Field Agent Canada agents visit the stores on your list, photograph shelves and displays, and answer your questions, so you can see which stores need a fix. It’s a field sales force alternative you pay for per store.

What's the difference between a store walk, retail audit, shelf monitoring, and mystery shopping?

A store walk is an informal visit to a few stores. A retail audit checks a set list, like displays or prices, across many stores with photo proof. Shelf monitoring repeats those checks over time to catch out-of-stocks. Mystery shopping rates the staff and service experience.

Can you provide store-level CPG data across Canadian retailers?

Yes. As one of the CPG retail data providers with agents across Canada, we report results store by store, with photos, at grocery stores, drugstores, mass markets, convenience stores, and beyond.

Is Field Agent Canada a reputable company?

Field Agent Canada has worked with Canadian brands and retailers for 15 years, including P&G, Kraft Heinz, and Kellogg's. Every result is GPS-verified and time-stamped, so you can check our work yourself.

How quickly can I get results, and how much does it cost?

We typically collect 80% of requested stores within 72 hours, and you can view results in your dashboard as they come in. You pay per store audited. Contact us for a quote, or work with our team on a custom program based on your needs.

Recent Retail Research and Case Studies

We publish original research on Canadian shoppers, prices and stores, gathered by our own agents.

Research

Mystery Shopping vs. Customer Surveys for QSRs: When to Use Each

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Research

2026 Holiday Retail Checklist for Canadian Retail and CPG Teams

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Research

Virtual Store Tour - Oakberry Victoria

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