On the surface, an in-store display may seem like a pretty predictable thing: it’s set up; it’s stocked; and, voila, shoppers pick up your product.
But the typical retail operation is a swirling vortex of labor issues, managerial pressures, logistical complexities, seasonal obligations, dynamic pricing structures, information overloads/shortages, and an assortment of other factors that make display compliance much less certain. Much less.
Indeed, according to Retailing Today’s annual survey of the supplier community, “ensuring merchandise initiatives are executed at the store level” is the top challenge CPG companies face with retail partners, a difficulty encountered by 62% of survey respondents.
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