Last week, we reported that Canadian Moms were only 53% complete their Back-to-School shopping as of August 20th (despite Back-to-School displays being up since late June in some stores).
What a difference a week makes! We polled the same group this past Saturday and they now report that they are now 81% complete Back-to-School shopping. This is a huge jump and no doubt the stores were packed this past week!
There are still about 20% more in Back-to-School sales left to come so if you are going to be in the stores be prepared for heavy crowds!
If you are working on a business that is impacted by Back-To-School sales, you will want to make sure that the week of Aug 22nd is core to your promotional plans for 2017!