That's the situation Anheuser-Busch found itself in during 2020. As one of the world's leading alcoholic beverage companies, Anheuser-Busch relies heavily on sampling programs to give shoppers a taste of their products.
“Due to COVID we went months without having a sampling solution to support some of our most important brands,” says Bronica Banks, Anheuser-Busch's US Director of Shopper Marketing.
With a new beverage, Bud Light Seltzer, hitting the market, Banks knew she would need to innovate to get the drink in shoppers' hands.
Her solution? Buy & Try
Here's what happened. Buy & Try sent a set of targeted shoppers to purchase Bud Light Seltzer from designated stores, and try them at home. The streamlined process then generated a range of benefits for Anheuser-Busch, including:
- Quality, shareable online content
- Positive word-of-mouth
- Repurchase tracking
Buy & Try gave Banks the sampling solution she needed, and much more.
“My experience with Field Agent has been very pleasant,” she says. “I'm excited to utilize [the Buy & Try] model as the primary growth engine for many of our emerging brands in 2021."
Wow. We just love hearing from satisfied clients.
Check out the Anheuser-Busch case study below, then read how Buy & Try drove trial for Michael Angelo's new meat lasagna.
Download the free case study, "How Anheuser-Busch Discovered a New Way to Sample,"to see how Buy & Try helps brands get products in shoppers' hands.
Learn more about our Buy & Try service here: Field Agent Buy & Try