Back to School is more than just a sigh of relief for parents as summer comes to a close — it's also a critical time for the retail industry. With parents gearing up to shop for school supplies, clothing, and everything in-between, brands and retailers need to be well-prepared for this second-largest shopping season of the year.
To help you navigate this bustling period, we spoke to 517 parents who have children entering grades K-12 in September 2024.
Want to get all the details? Click below to download the jam-packed 45 page report, for FREE!
Field Agent's Back to School Report for 2024-2025 provides valuable insights and data-driven strategies that brand managers need to succeed during this crucial season.
We've also summarized some of the key findings in the info-graph below.
Is there another category that you'd like us to delve into with Canadian consumers? Click here to connect with our team and let us know today!