Gen Z has been a trendy term recently. But what does it mean? Generation Z refers to people born between 1997 and 2012, which means the oldest of their group is now entering adultho
od and making a life for themselves. Our team at Field Agent US surveyed 775 Gen Zers to explore their shopping habits and preferences and how they will, or should, affect the retail industry.
Now’s the time. Download "Grocery Shopping with Gen Z" to start preparing for the next generation of grocery shoppers.
