Field Agent Canada is very happy to collaborate with Canadian Women In Food to explore an important topic that is on the minds of many grocery brands and retailers - just how effective are the shopper marketing tactics deployed at supermarkets such as displays, signage, coupons and product demos?
Our Director of Strategic Partnerships, Brenda Gouin presented the findings to the Canadian Women In Food group on October 3rd at the industry group's Monday Morning Manager meeting (that's a lot of M's!)
We surveyed 1179 Canadian grocery shoppers and you can get the scoop on what we found out by downloading the study at the link below.
