Meet our Agents

With over 300,000 agents across Canada we can provide real-time, on-the-ground insights that can transform your understanding of your market and customers. Today we're excited to share some insights about our remarkable team of Agents across the county. 

Our agents represent a diverse cross-section of Canadian consumers. You can download the full report via the link at the bottom of this blog, but here's a quick overview: 

• Demographically Balanced: 61% women and 38% men, with 1% identifying as non-binary
• Youthful Perspective: 58% are under 35 years old, significantly younger than Canada's median age of 41.9
• Family-Oriented: 46% have children, providing valuable insights into household purchasing decisions
• Multilingual: While 96% speak English at home, many are multilingual with French (15%), Punjabi (8%), Chinese (6%), Spanish (4%), and Tagalog (3%) among the languages represented
• Well-Educated: 81% have post-secondary education, with 39% holding Bachelor's degrees
• Diverse Incomes: Our agents come from various economic backgrounds, with 42% having household incomes above $75,000

Why This Matters?

Our agents are the consumers who interact with your products and competitors every day. They shop in the same stores, evaluate the same options, and make the same purchasing decisions as your target customers.

By engaging our Field Agents for your next project, you'll gain:

• Authentic consumer perspectives from your exact target audience
• Real-time data collection in stores, at home, or wherever your products are consumed
• Rich qualitative insights alongside quantitative data
• Cost-effective research compared to traditional methods