COVID-19 means we are staying inside more often and spending more time on Zoom and Skype. But does all this social distancing give us social licence to make less of an effort with personal grooming / beauty routines?
Field Agent Canada surveyed 652 Canadians on April 10th through its Daily Panel Pulse Check and asked them to compare how often they are doing specific parts of their grooming / beauty routines in the PAST WEEK vs. BEFORE SOCIAL DISTANCING kicked in.
As expected, Canadians are WASHING HANDS much more frequently with respondents telling us they are doing it almost twice as much as they used to before. But what about other parts of the beauty routine?
You can access the daily stream of consumer and shopper insights in the Field Agent Daily Panel Pulse Check FREE OF CHARGE at the link below: