Here at Field Agent, we're pretty good at getting our customers great insights. Whether it is gathering in-the-moment insights in-store or running an overnight survey with your target consumers, Field Agent provides a quick and cost effective solution for brands big and small.
On the topic of brands, we thought it would be interesting to see which brands are on-top of the minds of Canadian consumers in 2021. So we surveyed 2422 of our panel members and asked them the first brand that came to mind in 18 categories across a wide range of industries from Personal Care to Cleaning Supplies, Travel to Financial Services.
Below are the brands that were top-of-mind.
How to Read This Chart: for each of the following categories we asked 2422 Canadians the first brand that came to their minds. For instance in E-Commerce, Amazon was top of mind for 1151 respondents or 48% of the total panel surveyed.
Across the 18 categories, the brand that had the highest percentage of mentions was Apple in the Technology category (not much of a shocker, we bet)...
If you need insights - think Field Agent. We're happy to help!