In February 2022 the new LCBO Flagship store opened at 100 Queens Quay East, which is also the home of the LCBO head office. The store is over 24,000 square feet and has high ceilings, exposed piping and lots of wood and black metal finishes.
In addition to more than 4,000 different products it also features the largest Vintage wine selection in the entire LCBO network (1,500 wines) and a focus on local products including 350 VQA Ontario wines, 139 Ontario craft brewers and an Ontario craft distiller section.
It also features some unique innovations. There is a wine tasting bar, touch displays where customers can search for products and be shown exactly where to find them within the store and large digital advertising displays at many of the stands of products.