Western Canada is home to more than 30% of Canada's population and in many ways is quite distinct compared to Eastern Canada. Within Western Canada the Prairies (AB, SK, MB) can be quite different compared to British Columbia with different demographics, economic influences, retailer dynamics and more.
This past Friday, Field Agent General Manager Jeff Doucette was invited to speak to a group of retailers and CPG vendors at the meeting of the Food Executives Club of Vancouver (FECOV).
FECOV (https://www.fecov.com) was formed in 1955 and today has a solid membership consisting of vendors that work with Western Canadian retailers including Pattison Food Group (Save On Foods, AG Foods), 7-Eleven, Costco and London Drugs.
Field Agent and FECOV collaborated to launch exclusive research on the Western Canadian grocery shopper and the results were shared with the group in a presentation titled "What’s On The Mind of the Western Grocery Shopper?"
You can access a free copy of the presentation at the link below:
