Valentine’s Day is one of the biggest gift-giving holidays of the year. The National Retail Federation’s (NRF) 2012 Valentine’s Day Study revealed that the average person will spend US$126.03 this year. This is the highest level in the last 10 years. The survey also revealed that in the United States consumers will spend $4.1 billion on jewelry, $1.8 billion on flowers, $1.5 billion on candy, $1.4 billion on clothing and $1.1 billion on gift cards.
In Canada, many retailers are offering a variety of Valentine’s promotions. Some of the many retailers offering promotions include Shoppers Drug Mart, Bath & Body Works, Fruits & Passion, The Body Shop, Claire’s, Hallmark, Purdy’s, Walmart, Chapters Indigo, La Vie En Rose and Apple.
According to Walmart Canada research data, 60 percent of Canadians will buy a Valentine’s Day gift. Moms will be buying for their entire families and men will do more last-minute shopping. Western Canadians will focus on romance by stocking up on rose petals and one of Eastern Canadians’ top gifts will be teddy bears.
The most popular gift ideas for the holiday include jewelry, flowers, chocolates/candy, teddy bears, wine and lingerie. But, other Valentine’s Day ideas have started to crop up in recent years.
Many restaurants are offering various heart-shaped foods. In fact, heart-shaped pizza has been gaining in popularity as Canadians are looking to unique ideas for celebrating.
Just this year, Doef’s Greenhouse in Lacombe, AB. has rolled out their very own heart-shaped cucumbers. These cucumbers will hit Save-On-Foods, Overwaitea and Safeway stores across Western Canada until February 14th.
Consumers have so many choices for celebrating Valentine’s Day with their loved ones. Although Valentine’s 2012 is already over for suppliers, it is time to think what sort of promotions, limited edition products or special offers your company can extend to drive incremental sales for Valentine’s Day 2013.
If heart shaped pizzas and cucumbers can make it on shelf you can probably find a unique angle on your products too!
Happy Valentine’s Day!