They’re one of the more modest members of the entire retail scene: Unit price labels.
You know, the small, easily overlooked “cost per 100g”, “cost per kg’, cost per…whatever…designations printed on shelf tags.
But, have you ever wondered: Do shoppers look at unit prices?
As a company specializing in mobile audits and research, including in-store price checks, we recently conducted a study of 500 shoppers to determine the answer of this question.
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