Canada’s population is changing. We are one of the most diverse countries in the world with 20% of our population being foreign born and this number is projected to reach 26% by 2031.
Canada’s retail scene has been slow to adapt to this phenomenon with only a tiny proportion of retailers specifically focused on serving the needs and desires of ethnic shoppers.
That is changing and we are seeing a steady growth in the number of ethnic retailers in Canada and this class of retailers are moving away from “mom and pop” formats into large and attractive supermarkets.
This series will explore ten ethnic retailers across Canada and take you inside these stores through a series of photos, powered by Field Agent.
We challenge our readers to start the conversation about how their company and brands will continue to grow sales and market share if they don’t develop a clear strategy to address the needs of over 1/4 of the population.
Sales Is Not Simple is developing a deeper understanding of this evolving and fascinating segment of our retail marketplace and will be able to help your organization take advantage of Canada’s changing demographics.