Acquisition To Enhance Mobile Research and Insights Expansion
Field Agent Canada (www.ca.fieldagent.net) a leader in Mobile Research has reached an agreement to acquire Vanter Research.
Vanter Research will be integrated under Field Agent’s research vertical, with the new team members focused on delivering incremental capabilities and methodologies with a specific focus on insights. The acquisition positions Field Agent Canada as a leading strategic mobile research methodology provider for CPG companies, retailers, and research agencies across Canada.
“Mobile Research provides a real-time experiential way to capture a consumer’s senses at the moment they interact with our Client’s product or service – we call this the Point of Influence™,” said Field Agent Canada General Manager Jeff Doucette. “Combining Field Agent’s mobile capabilities with Vanter’s research expertise in understanding shoppers’ needs, motivations and behaviours will uniquely position Field Agent to serve the research industry as a leader and innovator in the fast-growing mobile research space,” Doucette concluded.
Commenting on the announcement, Dr. Kathleen Sitter, founder of Vanter Research, and now Chief Research Officer of Field Agent said, “We are eager to partner with and strategically strengthen Field Agent’s research capabilities. As Field Agent continues to expand its reach into developing new methodologies, we are excited to join the company who initially pioneered mobile research.”
Founded in 2011, Field Agent Canada created the space we now know as Mobile Research by releasing the first mobile smartphone app to focus on research data collection and was the first research app in iTunes to pay cash to their panel for responses. The business delivers a wide range of location specific research and audit services to over 150 Clients in a range of Canadian industries from CPG to Retail to Business Services.