Inside Amazon Books: Mystery Shopping the eTailer’s First Storefront

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    What do you get when a $100 billion ecommerce giant opens its first brick-and-mortar store?

    You get everyone’s attention, of course.

    Amazon recently sent tremors through the entire retail world by opening its first full-fledged storefront, a relatively small, 7,500 square foot bookstore in Seattle, eponymously named Amazon Books.

    And while the CEO of General Growth Properties retracted his comments last week, suggesting as many as 400 Amazon Books are in the plans.

    Take a Virtual Store Tour of the Seattle location here.

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