Market Visit Report: Vienna, Austria

  • Thanks to everyone who showed such great interest in our Paris Market Visit Report which was published last week. I am glad that you found it relevant and useful in your business.

    Last week, I was in Vienna, Austria which also provided some great inspirations and insights for CPG suppliers and retailers. This market is heavily influenced by neighboring Germany and has a competitive mix of food and drug retailers.

    Here are the highlights:

    1. Cool Messages From Billa Supermarkets
    2. Chiquita Goes Beyond Bananas
    3. Pringles Scores with the World Cup 2010
    4. Hofer – A Hard Discounter
    5. Zielpunkt – A Soft Discounter
    6. Added Freshness at Spar Gourmet
    7. BIPA Drugstores – Standing Out In a Crowd
    8. DM Drogerie Markt – A Leading European Drugstore
    9. Tchibo – Cafe or Retailer?
    10. Nespresso Flagship Store – a CPG Brand Like No Other

    Download the full Market Visit Report for more details.

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