Thanks to everyone who showed such great interest in our Paris Market Visit Report which was published last week. I am glad that you found it relevant and useful in your business.
Last week, I was in Vienna, Austria which also provided some great inspirations and insights for CPG suppliers and retailers. This market is heavily influenced by neighboring Germany and has a competitive mix of food and drug retailers.
Here are the highlights:
- Cool Messages From Billa Supermarkets
- Chiquita Goes Beyond Bananas
- Pringles Scores with the World Cup 2010
- Hofer – A Hard Discounter
- Zielpunkt – A Soft Discounter
- Added Freshness at Spar Gourmet
- BIPA Drugstores – Standing Out In a Crowd
- DM Drogerie Markt – A Leading European Drugstore
- Tchibo – Cafe or Retailer?
- Nespresso Flagship Store – a CPG Brand Like No Other
Download the full Market Visit Report for more details.