Newfoundland & Labrador is likely a place that you have only seen in the breath-taking tourism commercials that feature icebergs, whales and brightly coloured houses. You may have also caught it on the CBC hit series “Republic of Doyle”. Chances are you have not visited it yourself (but you definitely should)!
Newfoundland was even excluded from most of the measurement in the CPG industry thanks to AC Nielsen’s famous National Grocery Banner excl. NFLD.
We are excited to announce that Field Agent moved to St. John’s from Calgary in late 2014 and we wanted to showcase our new home province to the industry across Canada.
Newfoundland is a unique retail landscape in Canada. With just over 500,000 inhabitants (less than 2% of the Canadian population) this market has a host of unique retailers and unique products for you to explore in this report.
The unique culture of Canada’s youngest province, rich in folklore and the arts, lives on today despite a renaissance being driven by the off-shore oil industry. Newfoundland is booming, with the second highest per capita GDP in the country behind Alberta (where many Newfoundlanders commute to work).
We hope that you enjoy this report as much as we enjoyed pulling it together for you!
Please click here to download the full report.