PRICING SPOTLIGHT: What You Must Know About Pricing Elasticity And The Danger It May Bring

  • Price elasticity is an incredibly powerful tool. However, it should come with a “User Beware!” warning label.

    There are numerous factors that impact business performance. These include

    • category trends
    • marketing programs
    • competitive activity
    • cost of raw materials
    • and much more

    However, none of these determinants impact a company’s bottom-line to the extent that pricing does.

    Read more here.

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