Our inboxes exploded Friday morning with news that Amazon will be purchasing Whole Foods for $13.7 billion.
Whoa, that’s big.
On receiving the news, Field Agent sprang into action with a quick, five-question survey of 300 Whole Foods shoppers. What, we wondered, do Whole Foods customers think about the acquisition?
- Do they expect to shop at Whole Foods more or less?
- What, if anything, do they hope Amazon changes about Whole Foods?
- How do they feel about Amazon’s purchase?
The results from this mobile survey are presented below as a five-question, Quick-Fire Q&A.