SINS Market Visit Report – Carrefour Bucharest, Romania

  • While in Bucharest recently I had the opportunity to explore a local Carrefour Hypermarket of which there are more than twenty in Romania.

    These stores are massive and are full of great ideas that CPG professionals around the world can learn from and help improve their business.

    I have taken some of the best ideas and summarized them in our SINS Market Visit Report including:

    1. Carrefour – Everything Under One Roof

    2. Office Supplies Merchandising

    3. Clear Brand Blocking – Cat Food

    4. Branded Bulk Pet Food

    5. McDonald’s Ketchup – Kid Appeal

    6. In-Section Promotion Zones

    7. A Fragrant GWP Idea

    8. Value Sizes In The Beer Category

    9. Usage Occasion Insight in Spirits

    10. Wine “Shop In Shop”

    11. Impulse Purchase Sidewinders

    12. Highlighting Bio Dairy Products

    We hope you enjoy this peak inside the world’s second largest retailer.

    Download the full report here.

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