As was coined by Newton “for every action there is an equal and opposite reaction”.
The recent (and continuing) downturn in the US market has hatched a new retail concept.
As retailers faltered and freed they freed up a large volume of retail space, as we saw during our recent visit to New York. Retail leasing signs are plentiful.
Enter “pop-up” retail, with stores lasting a few weeks to just a weekend. Empty space is commandeered by brands looking to increase brand awareness, consumer interaction and sales.
As part of our continuing “SINS Market Visit Report” series we explore five “pop-up” concepts in Manhattan, covering Pop Tarts to Chanel.
Download the report here.