Sleek & Savvy: The Fashion, Technology of Healthy Living [Part 2 of 5]

The days of stodgy, one-color-fits-all gym shorts and analog stopwatches and step-counters are rapidly disappearing.

Cropping up in their stead are products—entire categories in some cases—of stylish, sophisticated, state-of-the-art fitness products, like precisely engineered running shoes, digital fitness trackers, and “smart” activewear and sporting goods.Lookin-Good-Agent-Photo.jpg

Fitness apparel and equipment have gone sleek and savvy, and the industry—as well as consumers—will never be the same.

A continuation of Field Agent’s 2017 Healthy Living Series, the mini-report “Fitness Retail: Fashion & Tech” details the growing trend toward sleek fitness apparel and savvy fitness/athletic technology.

Based on surveys with over 3,000 different consumers, the report offers insight into:
The top fitness apparel, footwear, and outdoor apparel brands
The preferred retailers for athletic apparel purchases
The adoption of wearable fitness technology
The prevalence of online apparel purchases

Read More Here.

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