Spotted By Field Agent At Dominion

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Happy Movember! It’s that time of year when hundreds of thousands of men across Canada will start sprouting great (and not so great) “Mos” in support of men’s health issues.

Campbell’s CHUNKY line up has an absolutely brilliant execution in-store in support of Movember. These display pallets with “manly” men posing with their “Mo” while chowing down on CHUNKY is just fabulous. In addition, the limited edition cans are also sporting “Mos” and are looking even more masculine than ever.

In a final stroke of genius, Campbell has provided cardboard trays so that guys can create their own four pack of Mo-inspired soups.

We hope we see “mo” of this type of in-store marketing in the future!

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