Spotted By Field Agent At Dominion

One of the biggest challenges of centre store categories like jam and peanut butter is breaking into the fresh food section of the store.

This great partnership between Weston Bakeries and Smuckers broke into the fresh section at the front of the store at this Dominion in Newfoundland.

This type of partnering of brands may be the secret to getting centre store products on the store perimeter more often!

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