The CPG shopper marketers have been very busy with lots of great Halloween focused signage, displays and limited edition products this year!
We really liked this promotion on-shelf at Dominion in Newfoundland for Pepsi. The theme is “Throw a Wicked Party” and shoppers can take a free “bottle costume” which turns Pepsi into “Witches Brew”.
The back of the label provides a recipe for Pepsi ghost cocktails which are featured on the complimentary in-section signage (and the recipe also includes a Doritos chip in a shameless cross promotion of Pepsico products).
This is a great way to activate the season and not have a bunch of holiday themed product left in-stores at the end of the season. A very smart promotional idea by Pepsico!