Happy New Year! We hope that you had a happy and safe holiday despite the frigid temperatures and inclement weather that we endured.
January 1st marked a milestone for the common incandescent lightbulb which will no longer be available in higher wattage with legislation that was rolled out.
The lightbulb buying experience has changed dramatically and brands like Philips have some very attractive temporary and permanent merchandising solutions like the one shown to help Canadian consumers navigate the changes as well as introducing new innovative lighting solutions such as LED lightbulbs.
This is an interesting example of making “lemonade from lemons”. What would you do if one of your key product categories was legislated out of existence?
We wish you a successful 2014 and we look forward to doing an audit or mobile research project for you soon!