With the last Canadian team sadly out of the NHL playoffs, we can now turn our attention outside the rink and the beautiful weather.
We will also be turning our eyes to the beautiful game, with FIFA World Cup starting on June 12th and laying right through to July 13th.
We have been surprised at how limited the merchandising has been to date. This lone fridge graphic from Coca-Cola being the only example on a recent visit to Mac’s.
This is a huge opportunity. Are Canadian retailers and suppliers going to let it slip by?