Spotted By Field Agent At Save Easy Atlantic

If you happened to grow up in the Maritimes you are likely familiar with the Save Easy brand which was once the main Loblaw brand in the region before the proliferation of the Real Atlantic Superstore brand and its much bigger stores.

Loblaw is changing the Save Easy stores, which are smaller independent stores in smaller towns to the YIG banner and we spotted this store in the Annapolis Valley of Nova Scotia. This follows the consolidation of many Extra Foods stores under the YIG banner in the West.

As Loblaw grows it makes sense to consolidate its marketing efforts where it can and streamline its operations under as few banners as possible.

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