One of our Field Agent’s was walking an SDM store this week and saw this amazing sight in the small Pet Care section.
There was a 50% off sale on SDM’s private label dog supplies (Amigo) and the shelf was basically wiped out!
This highlights to us the lost opportunity that retailers and vendors face when they are promoting products in-store due to low On-Shelf Availability (OSA)
Field Agent can help you measure the issue to identify areas to boost in-store inventories during features to ensure that when shoppers get to the shelf they can buy your product. We can do this for as little as $8.00 per store.
Who knew that people loved buying pet supplies at Shoppers Drug Mart!