In the past we have been somewhat critical of Shoppers Drug Mart’s efforts in the food category, especially when it comes to its over abundance of private label offerings in such a small overall assortment.
We recently observed the “Fall Baking” display shown here at a SDM store and it did strike us as a mini “one-stop-shop”, if only you were in dire need of doing baking at a moments notice (when all the grocery stores were closed).
The thinking behind the displayer is bang on (other retailers should really take note) but the offering itself seems disjointed from the overall positioning of SDM stores as destinations for Health & Wellness.
It will be interesting to see the influence of Loblaw on the food offering at SDM. We expect that it may become more of a focus at SDM, but will likely be play a clearer role in the overall offering at SDM. Watch for President’s Choice to play a predominant role.