Spotted By Field Agent At Sobeys & Dominion

Early this week our Agent visited two stores in St. John’s, NL and found the highly anticipated McCafe retail products in prominent displays in both Sobeys (lobby display) and Dominion (back end aisle).

This is the latest round in an extremely complex and competitive coffee category that everyone seems to be trying to get a piece of the pie. We expect that we will be seeing a lot of McCafe over the next few months!

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