Spotted By Field Agent At Superstore

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    Sunday marked the start of Ramadan, is a period of prayer, fasting, charity-giving and self-accountability for Muslims in Canada. The first verses of the Koran were revealed to the Prophet Muhammad during the last third of Ramadan, making this an especially holy period.

    We spotted this signage in the Frozen meat section at Superstore which provided lots of variety for preparing traditional dishes for breaking the daily fast of observers.

    There are now over 1 million Muslims in Canada, which is double what it was just 10 years ago. It’s time that more retailers and suppliers integrate Ramadan into their promotional and merchandising efforts!

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