Spotted By Field Agent At Superstore In Ontario

This week we spotted a brilliant idea for the single serve coffee market at a couple of RCSS stores in Ontario.

This “Java Junction” display is found near the Bulk or Bakery sections and contains 25 different varieties of coffee in individually wrapped K-Cups.

Shoppers can “pick and mix” the pods so they can increase their variety on-hand and try a new coffee with minimal risk.

We think this idea could be BIG – especially given that single serve has really turned the coffee market on its head in the past couple of years!

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