Kraft has been updating some of its packaging lately, especially in the cheese business with Cracker Barrel becoming more prominent vs. the actual Kraft brand.
The latest makeover is for Kraft Dinner aka “KD”. The product looks like it is targeting a “young adult” crowd which is in-line with the brand’s advertising. We also noticed that the Kraft logo has left the front of the box – likely for the first time in the products history.
Will we see Heinz ketchup get a makeover next?