Well it’s January and that means it’s the natural time for merchandising Easter candy. One of our favorites at this time of year are Cadbury Easter Creme Eggs. Yum!
But who hasn’t gone to buy an Easter Creme Egg (or Halloween themed Easter Scream Egg) and had to rifle through the display to find a unit where the thin tinfoil wrapper was not broken?
It was also a pain to get to the cash and have the UPC be unreadable by the scanner because of its placement in a fold in the tinfoil.
In a perfect example of great packaging innovation, this year’s product is in a mini clamshell packaging. It protects the product better, scans perfectly and looks much better on-shelf.