Spotted by Field Agent @ Hallmark

It seems like a retailer has actually outdone Costco with the “seasonal creep” for Christmas with this pre-launch display being set up at Hallmark on July 9th in advance of a July 15th “Ornament Premiere”.

“Christmas in July” used to be a unique sales event / marketing tool but more so each year, Christmas is starting earlier and earlier.

Only 168 days before Christmas!

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