Spotted by Field Agent @ Sobeys

Over the past few years we have seen some of Canada’s most popular brands celebrate significant birthdays and use the milestone to implement marketing campaigns and special products to celebrate.

The latest is Dare Foods who will celebrate 125 years in 2017 and have launched this “Ultimate Birthday Cake Creme” cookies to mark the occasion.

According to Dare’s website, this privately held Canadian company has six manufacturing plants and 1300 employees and can trace its roots back to cookies sold in a small grocery store in Kitchener, ON founded by Charles Doerr (Dare).

Today its cookies, crackers, breads and candy are available in 50 countries around the world.

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