The kids have only been back at school for two weeks but we are seeing signs of replenishment systems that are not set for surges in seasonal demand around the back-to-school period.
Case-in-point is this empty shelf of head lice treatment at Walmart. Given the overall paranoia of many parents about this condition one would expect that we would see secondary displays in-store and a surge of product flowing to stores along with the rest of back-to-school products.
On-shelf-availability is a critical issue in our industry and the first step is to measure the problem. Field Agent is a cost-effective way to get a handle on how your brands are affected. We’re here to help!