Spotted by Field Agent @ Walmart

The battle for men’s grooming market share is an intense one. The traditional in- store market is being disrupted by on-line players like Dollar Shave Club and thanks to Drake more guys are sporting beards putting blades and razors sales under pressure.

Getting men to choose a brand early has to be a key tactic and Schick is partnered up with a summer testosterone flick in Michael Bay’s “Transformers – The Last Knight” to create these standout displays that would definitely fit in the lobby of a cineplex as well as on an end cap at Walmart!

In a market where features and claims are normally prominent in secondary display it is also interesting to see the “Designed To Protect From Irritation” claim act only as a subtitle to this display.

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