Online product reviews cut both ways.
Favorable reviews can offer timely social proof to convert ambivalent shoppers into paying customers. Unfavorable reviews—fair or unfair—can rob a product of its credibility and undermine sales.
But all product reviews, whether positive or negative, are a source of valuable customer feedback.
Many B2C companies may, however, wish they could enjoy the advantage of convenient customer feedback without the disadvantage of negative exposure.
With Mobile 5-Star Reviews…they can.
Read more here.