Omni-channel is quickly becoming the new standard for winning at retail, as shoppers become increasingly impatient with disjointed retail channels.
Today’s shoppers expect retailers to offer integrated in-store, online, and mobile operations. In essence, they expect omni-channel retailers for their multi-faceted lives.
With almost 50,000 Agents in Canada, Field Agent enjoys a unique vantage point for observing the latest omni-channel happenings. Basically, we can be anywhere—in stores, at computers—where shoppers are using new omni-channel services.
To demonstrate, over the past several months our US business tasked Agents with documenting their experiences with several different omni-channel experiences.
Read more here.