Amazon.ca has recently announced that it is rolling out its “Prime Now“
service in Canada by the end of the year and several Canadian cities are vying to attract Amazon’s second headquarters campus
. We expect that we will soon see a roll out of Amazon’s Dash Buttons in Canada as well.
Amazon Dash Button’s launched on March 31, 2015 in the United States and many wondered if it was an early April Fool’s joke.
But in just two years time, the Dash Replenishment System (DRS) has evolved from an eyebrow-raising novelty to arguably the most prominent manifestation of the “Internet of Things” (IoT).
We surveyed Amazon Dash users in the US to understand how they are perceived and used by shoppers and to see how a roll out in Canada may affect retailers here.