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    Introducing The World's First Hybrid Merchandising Agency!

    Feb 25, 2025 8:00:00 AM | Jeff Doucette Insider

    Consumer Packaged Goods companies are consistently looking for innovative ways to ensure that their brands are executed properly at retail stores across Canada but are challenged by the high costs and lacklustre speed-of-execution of traditional merchandising companies.

     
     

    Today marks the launch of a game-changing approach to merchandising that leverages the power of Hive Naturals and Field Agent Canada to cover retail in Canada like never before.

    Leveraging the strengths of both organizations, hybrid merchandising combines the coverage, speed and affordability of crowd sourced retail audits by Field Agent with the highly skilled and trained professional merchandisers from Hive Naturals who are passionate professionals and have strong store level relationships.

    Together, this hybrid workforce can identify in-store issues such as listing gaps or compliance issues in a matter of days and then deploy merchandisers to a targeted list of stores to resolve the issue and get your product selling again in record time.

    Simply put - we find your retail problems quickly and solve them quickly so you can focus on building your brand. 

    “Hive has its roots working in the Natural channel and we have now grown our coverage into Traditional Food, Mass & Drug while supporting a host of amazing brands from coast-to-coast. Partnering with Field Agent allows us to go deeper and faster and get brands exposure that they need at a lower cost by utilizing crowdsourcing and mobile technology” said Amanda Kenny, founder of Hive Naturals.

    “Field Agent has an army of over 300,000 Canadians using our smartphone app to complete thousands of in-store tasks per day right across the country. We are quick and agile and able to get information about what is happening at retail in a matter of hours compared to several weeks for traditional merchandising support agencies” added Jeff Doucette, General Manager of Field Agent Canada.

    We invite brands to contact us and explore how Hive and Field Agent can provide faster and wider retail coverage while offering a significant cost savings vs. traditional models. Contact us today!

     
     

     

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