What Influences Parents as They Shop for TOYS? [Survey]

If you’re a parent you’re likely used to your child begging for the latest and greatest toy to hit the market. You know, the one that your son or daughter saw someone make a big show out of unboxing on YouTube. But, have you ever wondered why that toy was so appealing to them? If you’re a retailer or manufacturer of toys it is crucial to understand your customers and what influences their purchasing decisions when it comes to toys. 

Our team at Field Agent US spoke to hundreds of parents and their children to gain a greater insight into the thoughts and behaviours of toy shoppers, which you can read about in the All Things Toys report.

Click here to read the full report →