It’s in the Bag: Women Reveal the Top 50 CPG Brands in Their Purses
Dec 20, 2019 9:00:00 AM | Jeff Doucette
Insights Report
“Not only do women hold up half the sky; we do it while carrying a 500-pound purse.”
- Gina Barreca
Our team at Field Agent US recently surveyed over 1,000 women to find out what exactly they’re carrying in their purse. Our respondents took pictures of the outside, inside and contents of their purses and the results tell us a lot about the top CPG brands that women can’t leave the house without. This lead us to examine impulse purchases, and how to seize the opportunity of selling them to digital shoppers.
This insight and more are covered in our free report, "Impulse Goods in the Omnichannel Age."
Click here to read the full report →